For Home Sellers
Got a postcard, a text or a call offering cash for your house? Here's the simple math behind those offers, how they compare to selling on the open market and how to decide what's right for you.
Most investors work backward from what your home would sell for after it's fixed up. A common formula is the 70% rule: take about 70% of the home's after-repair value, then subtract the repairs they plan to make. What's left is their highest offer. On a home worth $350,000 fully updated that needs $35,000 of work, that's about $210,000.
That gap isn't greed. It covers the investor's buying and reselling costs, loan interest, insurance, taxes, risk and profit. It's simply how the business works. The real question is whether trading that equity for speed and convenience is the right trade for you.
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Try the Math
Move the numbers to match your home. You'll see a typical investor offer next to a rough open-market estimate if you sold the home as-is, with no repairs.
Possible difference in your pocket
$84,525The investor offer uses the 70% rule: 70% of the updated value, minus repairs. The open-market estimate assumes an as-is sale at the updated value minus repairs, less about 6.5% in selling and closing costs, like the sample in my cost to sell breakdown. Real offers and sale prices vary.
Side by Side
An off-market cash offer means one buyer and one price, set by a formula. The open market means every buyer sees your home at the same time, including cash buyers. Switch between them to compare.
Off-Market Cash Offer
Here's the part most postcards leave out: listing doesn't rule out a cash buyer. Investors watch the MLS every day, and according to the National Association of REALTORS®, more than a quarter of home sales nationwide have been all-cash in recent years. When your home is listed, those cash buyers simply have to compete with everyone else.
A Real Example
Mary Esther · Sold As-Is
10 DaysMy seller had to move quickly, and the house needed a deep clean, yard work and paint, with roof questions ahead. We made no repairs. We cleaned it up, showed it well and priced it right, and it was under contract with a cash buyer in 10 days.
Read the 170 Elliott Road story →Cash Buyers Are Already Looking
1 in 4home salesMore than a quarter of U.S. home sales have been paid in cash in recent years (NAR). Many of those buyers find homes the same way everyone else does: on the open market.
The Formula
70%The math behind most investor offers.
Hover or tap70% of the home's updated value, minus the repairs the investor plans to make.
In Our Example
$84,525Possible difference.
Hover or tapA $350,000 home needing $35,000 of work: about $210,000 cash vs. about $294,525 as-is on the open market, after selling costs.
The Takeaway
Same speed and the same as-is terms a postcard promises. The difference is that the price came from buyers competing on the open market, not from a formula.
Weighing It Honestly
A cash investor can be the right call. Tap anything that sounds like your situation.
Nothing selectedIf none of these fit, you'll very likely walk away with more on the open market, and you can still sell as-is.
Before You Sign
Some buyers resell your contract to another investor. Ask whose name will be on the closing papers.
A true cash buyer can send a bank or lender letter right away.
Ask how long the inspection period is and whether the price can be renegotiated.
A real deposit, held by a title company, shows the buyer is serious.
Compare the cash you'd walk away with, not just the price.
Every Situation Is Different
Selling Situations Where Cash Offers Come Up
Next Steps
Good Questions
Most investors offer around 70% of a home's after-repair value, minus the cost of repairs. Homes that need very little work can get stronger offers, and homes with big repairs get lower ones.
The best way to judge any offer is to compare it to what your home could sell for as-is on the open market.
Many are. Look for proof of funds, a title company you recognize, a real deposit and a contract that doesn't make it easy for them to lower the price or walk away.
Ask directly whether they plan to buy the home themselves or assign your contract to another investor.
Yes. Cash buyers search the MLS and home search sites every day. Listing lets them compete with every other buyer, and you can still sell as-is.
My Mary Esther seller was under contract with a cash buyer in 10 days.
Often in one to three weeks, depending on the title search and the buyer's inspection period. A cash buyer you find on the open market can close on a similar timeline.
It depends on the contract. Some investors pay most closing costs, and selling directly usually means no brokerage fees. The trade-off is usually a lower price, so compare your bottom line, not just the fees.
No. You can list as-is. I'll help you decide which small things, like a deep clean or yard work, are worth doing because they help your bottom line, and which ones aren't.
Thinking About Selling?
Send me the offer and I'll show you what your home could bring on the open market, side by side, so you can choose with real numbers.
See what my sellers say: Client Reviews · Experience.com · Realtor.com
Example figures are for illustration only. Investor offers vary, and your actual net depends on your home's condition, price, contract and closing date. Formula source: FlipperForce, the 70% rule. All-cash share: NAR report via MortgagePoint.