Nicole McGowan  ·  REALTOR®, MRP, SRS Seller Case Study Mary Esther, FL 32569

Sold · Represented the Seller

170 Elliott Road Under Contract in 10 Days

My seller had to move quickly, and the home needed work. We cleaned it up, showed it well and priced it right, and it was under contract with a cash buyer in 10 days and sold as-is.

170 Elliott Road, Mary Esther: brick ranch home at twilight, living room with fireplace, backyard deck with fire pit and sunroom Sold
10 DaysListed to Under Contract
As-IsSold Without Repairs
3 Bd · 2 BaSingle-Family Home
1,672Square Feet

The Full Story

How This Sale Came Together

The Challenge

A Quick Move and a Home That Needed Work

My seller had to move quickly. The house needed a deep clean, a lot of yard work and some painting, and buyers were going to have questions about the roof.

He needed a sale that was fast, and one that wouldn't turn into a long list of repairs he had to pay for.

What We Did

Made It Show-Ready Without Repairs

  • A top-to-bottom deep clean.
  • Yard work to bring back the curb appeal and show off the backyard deck.
  • Fresh paint where it mattered most.
  • Repair and roofing estimates, so buyers had real numbers instead of guesses.
  • Staging, professional photos with twilight shots, a floor plan and a virtual tour.
  • Priced it for a quick, clean sale.

The Result

Under Contract in 10 Days, Sold As-Is

Listed on June 13 under contract with a cash buyer within 10 days, and closed on July 12 for $340,000.

The buyer bought it as-is and chose to put the new roof on himself. The sale closed without any repairs, and my seller was able to move on his timeline.

From Move-Out to Market

What We Focused On Instead of Repairs

When We Started
When It Hit the Market
Inside
Needed a deep clean and paint
Deep cleaned, freshly painted and staged
Outside
Yard needed a lot of work
Yard cleaned up and the backyard deck on display
The roof
An open question for buyers
Roofing quote in hand, buyer replaced it himself
Repairs before closing
The big question
None needed. Sold as-is.
Time to an offer
Seller needed to move quickly
Cash offer within 10 days

The Lesson

As-Is Doesn't Mean Giving It Away

Not every home needs repairs before it sells. Sometimes a deep clean, yard work and the right price are what bring a strong offer, and the next owner handles the big-ticket items.

The key is knowing which things buyers will pay more for, and which ones they'd rather take care of themselves. How selling as-is really works →

What My Seller Said

In My Seller's Words

5.0
Verified Review
“Nicole was great from the very first phone call. She helped analyze the property, obtain repair estimates, properly stage the home, coordinate professional photos, and price it appropriately for the market. She also created an excellent MLS listing and communicated with me every step of the way through closing. The entire process was handled professionally and efficiently. I would certainly use Nicole again and would highly recommend her to anyone looking to buy or sell a property.”

Austin M.Seller of This Home · Mary Esther, FL · 2026

Need to Sell As-Is?

Need to Sell Quickly Without Fixing Everything?

I'll walk through your home with you and tell you what's worth doing, what isn't, and what it will likely sell for as-is. No pressure either way.

5.0 From 17 Client Reviews Read My Reviews on Experience.com →