Market Update · October 2026
What Homes Are Really Selling for in Fort Walton Beach $300K–$500K Homes · The Last 12 Months of Real Sales
Not asking prices, not national headlines. These are the actual closed sales from our local MLS, so you can see what buyers are really paying and how fast homes are moving.
By Nicole McGowan, REALTOR®, SRS · Data through October 12, 2026
Fort Walton Beach · Mary Esther · Shalimar · Okaloosa Island
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Prefer to watch instead of read? This quick video walks through the biggest numbers in this report: prices, speed, price cuts and what it all means if you're thinking about selling.
At a Glance · Last 12 Months
The Numbers That Matter
Homes, townhomes and condos that sold between $300,000 and $500,000 in the Fort Walton Beach MLS area, October 2025 through October 2026.
Half sold for more, half for less.
About 55 closings a month.
Days on market before going under contract.
Median sale price vs. the final asking price.
Median sold price per heated square foot.
How long today's listings would last at the current pace.
What Changed
The Last 6 Months vs. the 6 Months Before
Comparing April–October 2026 with October 2025–April 2026, the market picked up: more sales, higher prices and faster contracts.
Homes Sold
▲ 15% more sales
Median Sold Price
▲ About 4% higher
Median Days on Market
▼ About 2 weeks faster
Sold Within 30 Days
▲ Nearly half sold in the first month
The Biggest Lesson
The Longer a Home Sits, the Less It Sells For
Here's what sellers received compared to their original asking price, based on how long the home was on the market.
That's the gap between homes that sold in the first 30 days and homes that sat for 4 months or more. On a $375,000 home, that's roughly $28,000. Pricing it right from day one is the single biggest way to protect your money.
Based on average sold-to-original-list ratios from the last 12 months. Every home is different. This is a planning estimate, not an appraisal.
Right Now
Price Cuts & Today's Competition
Almost Half Had a Price Cut
Of the homes that sold in the last 12 months, about 46% reduced their price at least once before selling. The typical cut was about $15,000, roughly 4% of the price.
Right now, about half of the homes for sale in this range have already reduced. Starting at the right price usually means you don't have to.
Your Competition Today
There are about 207 homes for sale and 62 under contract in this price range. At the current sales pace, that's about 3.5 months of supply.
That's right at the line between a seller's market and a balanced one. Well-priced homes still move quickly, but buyers have choices.
What It Means for Sellers
How to Use These Numbers
- Price for the first 30 days. That's when buyers pay the most attention and when homes sold closest to their original price.
- Look at sold homes, not just active ones. Active listings show what sellers hope for. Closed sales show what buyers actually paid.
- Stand out from 200+ choices. Clean, staged, well-photographed homes win the first-month attention. How to sell faster →
- If your home sat before, reset the strategy. Price, condition and marketing are usually the fix. Why homes don't sell →
Good Questions
Fort Walton Beach Market FAQ
Is it a good time to sell a house in Fort Walton Beach?
For homes between $300,000 and $500,000, the last six months have been strong. Sales were up about 15%, the median price rose about 4% to $370,000, and homes went under contract in about a month. With roughly 3.5 months of supply, well-priced homes are still selling quickly.
How long does it take to sell a house in Fort Walton Beach?
The median home in this price range went under contract in 31 days over the last six months, and about half sold within the first 30 days. Homes that were overpriced often sat for four months or more.
What are homes selling for in Fort Walton Beach right now?
In the $300,000 to $500,000 range, the median sold price over the last six months was $370,000, or about $221 per square foot. Your home's value depends on its location, size, condition and updates.
Do homes in Fort Walton Beach sell for asking price?
Close to it. The median home sold for about 99% of its final list price. But compared with the original asking price, homes that sat longer sold for noticeably less, about 91% after four months.
Are home prices going up in Fort Walton Beach?
In this price range, yes. The median sold price was about 4% higher from April to October 2026 than in the six months before. I'll keep updating this page as new sales close.
Based on information from the Emerald Coast Association of REALTORS® MLS for the period October 12, 2025 through October 12, 2026. MLS Area 12 (Fort Walton Beach, Mary Esther, Shalimar and Okaloosa Island), residential sales of $300,000 to $500,000. Active and pending counts as of October 12, 2026. Compiled by Nicole McGowan, Century 21 Wimco Realty. Information is deemed reliable but not guaranteed. Figures are medians unless noted.
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Market averages are a starting point. I'll show you the recent sales closest to your home and what they mean for your price and timing.
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